3 Trends Identified In Fast Company's Top 50 Innovators
If you have not read Fast Company's piece on the 50 most innovative companies, you might consider skimming over it. It's not that it will give you insights and advice for your next investment. What it will do, is help you to see some growing trends in the market place. Some of these innovators have been around for a number of years, like legalzoom, Dropbox, Apple, Facebook, and Genentech. However, they're on the list for being innovative, not for being new.
Here are a few of the trends that I see that are changing the landscape of the world that we live in as businesses and consumers:
1. Online education is taking the lead on learning. We have seen this trend for some time now. I'm a regular advocate and occasional user of KhanAcademy. Youtube is making it easy for people to share knowledge and learn. My son learned how to play the ukulele from the master, "Ukulele Mike". MIT and a number of other notable schools offer critical engineering courses online. This is good for the consumers, and great for innovative businesses.
2. Marketing and advertising should not be considered simple anymore. Of course, it never was that simple to define the brand, build and execute campaigns well. But the complexity has been multiplied by 100x. This could be considered a negative, but in reality, it's a huge positive for the brand owners and the consumers regardless of whether or not they are selling b2b or b2c. The ad spend can now be tracked like it never has before, and the cost of advertising is dropping for creative and well executed campaigns. BuddyMedia, a marketing firm turned SaaS ad tracker is helping to lead the change. Others, like Red Bull have opted to forge their own path by bringing the creative programming in house, and they are succeeding.
3. New and crazy businesses will continue to appear, and to succeed. Just like Pinterest, Airbnb, and Skillshare, they may at first seem crazy. But eventually, they may just succeed at generating revenue while delivering value. We live in a great world that never stops evolving.
Here are a few of the trends that I see that are changing the landscape of the world that we live in as businesses and consumers:
1. Online education is taking the lead on learning. We have seen this trend for some time now. I'm a regular advocate and occasional user of KhanAcademy. Youtube is making it easy for people to share knowledge and learn. My son learned how to play the ukulele from the master, "Ukulele Mike". MIT and a number of other notable schools offer critical engineering courses online. This is good for the consumers, and great for innovative businesses.
2. Marketing and advertising should not be considered simple anymore. Of course, it never was that simple to define the brand, build and execute campaigns well. But the complexity has been multiplied by 100x. This could be considered a negative, but in reality, it's a huge positive for the brand owners and the consumers regardless of whether or not they are selling b2b or b2c. The ad spend can now be tracked like it never has before, and the cost of advertising is dropping for creative and well executed campaigns. BuddyMedia, a marketing firm turned SaaS ad tracker is helping to lead the change. Others, like Red Bull have opted to forge their own path by bringing the creative programming in house, and they are succeeding.
3. New and crazy businesses will continue to appear, and to succeed. Just like Pinterest, Airbnb, and Skillshare, they may at first seem crazy. But eventually, they may just succeed at generating revenue while delivering value. We live in a great world that never stops evolving.
Posted by James at February 15, 2012 
Categories: People and Personalities, Talent Management:Talent Management Technology, Business Strategy & Management
Tags: Fast Company apple pinterest legalzoom facebook dropbox genentech ukulele mike red bull buddymedia airbnb skillshare innovation innovators business models education learning
Categories: People and Personalities, Talent Management:Talent Management Technology, Business Strategy & Management
Tags: Fast Company apple pinterest legalzoom facebook dropbox genentech ukulele mike red bull buddymedia airbnb skillshare innovation innovators business models education learning
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